It will depend on the commercials, the context and the situation, he said before clarifying that there are no such discussions at the moment. Narayanan also did not rule out collaborations with Amazon Prime Video, which recently brought eight other streaming apps on to its platform in an effort to become a super app of OTTs. And it will be parallel to investments in movies and regular fiction and non-fiction programming on TV, he added. When the company decides to invest in original OTT content, maybe after April 2022, the format will be somewhere in between movies and TV serials. We have also seen that every time we load new movies on Sun NXT, the original subscribers that are coming on organically, not through OTT deals with other platforms, It’s been absolutely heartwarming,” he said. We have grown this to almost 24.5 million subscribers with practically zero investment in fresh content and using recycled content. “There isn’t any OTT platform that operates on the kind of margins we operate on. The OTT platform had 24.5 million subscribers as on September 30, amassed largely through inorganic bundling arrangements with telecom players. It is going to be movies, and we believe that movies will take the Sun NXT subscription base to a different level,” Narayanan said at an earnings call on Monday.
“Till March 2022, I don’t see us beginning anything afresh on OTT. The management has maintained that their focus is to get their couple of big-ticket under-production ventures, delayed due to Covid, off the block before getting into OTT originals. The South Indian network giant has been delaying the planned investments in originals for two years now and streaming its extensive TV and movie content. Sun TV Network has put plans to pump Rs 150-200 crore into its OTT platform Sun NXT on the backburner yet again, with Group CFO SL Narayanan saying there are no plans to invest in original OTT content until March 2022 at least.
0 kommentar(er)
